How Record Labels Are Selling Old Music for (Lots of) New Money

Ask someone in the music industry how to sell a new single, and you’ll get rambling answers that go on for days — but ask them how to sell a single that was released 25 years ago, from an artist who’s only ever put out one five-track LP and since faded deep into obscurity, and you’ll get far fewer ideas.

Thanks to the discovery-led nature of music streaming, however, older music is, for the first time, ripe with new opportunities. Record companies just have to be nimble enough to find them.

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