Through music collaborations, or having featured artists on their tracks, artists are able to mix their audiences. Working with other artists also conveys activity and engagement. Audiences get to see that their artist isn’t just hidden away inside some tower, creating music alone in a studio. One need not look further than Lil Nas X’s introduction of Billy Ray Cyrus to “Old Town Road” to see the potential power a collaboration can unleash.
If it seems like your favorite songs of the past few years have had an increasing amount of featured artists, then you might be witnessing a “collaboration phenomenon.”
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