How Do Gen Z Kids Discover New Music?

Discovering music used to be simple, like picking up apples from the grocery store. You’d head to HMV or Tower Records or whatever big conglomerate stood tall upon your town and then grab the newest record from the chart section. Or perhaps you’d dive deeper, scouring the alternative racks or bookish vinyl shops in search of a suggestion from a sibling. Maybe, once in a while, you’d opt for something rogue because the cover art looked good.

Gen Z — the age bracket that falls after millennials and involves anyone born after 1996 — is different. To find out more, Noisey spoke to some teens and young adults to find out what music means to them, how they discover it, and what qualities are essential when looking for a new artist in the sea of new music.

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