After years of anticipation, fifth-generation wireless technology is finally — albeit slowly — becoming a reality. And though 5G networks aren’t widely available yet, most media and marketing experts believe they will eventually transform the way entertainment, sports, and news are produced, distributed, and consumed. Fully realized 5G networks will usher in a host of new options for streaming content, live events, gaming, and other high-quality immersive and interactive experiences. They’ll also open the door to new models for personalized marketing and advertising.
Why will 5G be important for media, entertainment, and marketing?
Technical limitations, including slow and unreliable networks, have historically made it difficult to deliver digital media, entertainment, and advertising content. 5G will help companies serve higher-quality, interactive, and immersive experiences across a wider variety of connected devices. It will also enable marketers to collect more accurate and granular data to personalize messaging.
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