Ninety percent of households with children at home subscribe to at least one OTT service
New consumer research from Parks Associates finds households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing. Households with Children: Dominant Tech Purchasers finds 38% of US broadband households with children plan to buy a smart video doorbell over the next 12 months, compared to 14% of households without children. Ninety percent of households with children at home subscribe to at least one OTT service.
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