Households With Children Dominate Consumer Tech Purchases

Ninety percent of households with children at home subscribe to at least one OTT service

New consumer research from Parks Associates finds households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing. Households with Children: Dominant Tech Purchasers finds 38% of US broadband households with children plan to buy a smart video doorbell over the next 12 months, compared to 14% of households without children. Ninety percent of households with children at home subscribe to at least one OTT service.

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