Several researchers predict a breakthrough is coming for voice shopping, despite its many shortcomings, like the difficulty in explaining complicated items. They say the technology appears to be following the same path as mobile shopping, which started off slow and is now a major channel for buying goods.
If voice becomes the next big thing in retail, it would help Amazon strengthen its lead in online shopping and allow Google to become a stronger e-commerce competitor. The situation may also weaken any retailer needing to ask those companies for permission to join the party.
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