Global Music Merch Biz Grew to $3.1 Billion in 2016: Study
Music merchandising retail sales was one of the fastest growing property type percentage-wise for 2016, according to the international Licensing Industry Merchandisers Association’s annual survey. While all categories of licensed goods and services globally hit nearly $263 billion, which represented a 4.4% increase from the prior year, the music merchandise category grew at more than double that pace. According to LIMA, music merchandise grew 9.4% to $3.1 billion from the prior year’s total of $2.83 billion.
Read more in Billboard here.