The Gift That Keeps On Giving – Holiday Season Radio Listening

According to Nielsen data, although the most recent holiday season has faded from memory for most, on the radio airwaves there are a few final presents just now being unwrapped for Adult Contemporary (AC) stations. The release of Nielsen’s holiday book portable people meter (PPM) ratings reveals a surprising result from the end of the 2017 listening year. The AC format set a new all-time high for audience share in during the holiday season.