Millennials have been credited with upending entire industries, and retail is no exception. Here’s what retailers need to know about attracting and retaining consumers from a maturing generation of digital shoppers.
No. 1: Retailers Must Be Digital and Corporeal
The concept of omnichannel is simple—be where your customers are, whether that’s online or at a brick-and-mortar location. But bridging the gap between digital and physical is easier said than done. Retailers that figure it out will be rewarded, however.
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