Relating to and connecting with teens — the core of Gen Z — can be confusing. For marketers, reaching this cohort starts with understanding how and where teens spend their time. Teens are all about staying connected, and smartphones make it easy—especially as the age at which children and teens get these devices continues to trend downward.
We previously estimated that in 2013, just 49.6% of all 12- to 17-year-olds had a smartphone. In 2020, that figure will jump to 83.2%. A March 2019 survey by Comparitech found that 73.0% of parents said their kids had a smartphone by ages 11 to 13, and 31.0% said their kids had one between ages six and 10.
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