Research from Nielsen shows less than a decade ago, most consumers could not have imagined the plethora of ways they’d have to engage with content. But the rise of technology and smart devices has opened the media option floodgates and consumption and old habits have changed accordingly. Engagement with AM/FM radio has not been immune to these changes. Now, with the click of a button, consumers can access their favorite radio station in sunny San Diego, listen to weather updates in New York or listen to pop music walking to school in Denver.
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