Drake caps a banner year, as his smash album Views finishes 2016 as the most popular release of the year in the U.S., according to Nielsen Music. The data tracking company reports that the title earned 4.14 million equivalent album units during the year — with 1.61 million of that sum coming from traditional album sales.
Overall for 2016, Nielsen reports that total music consumption rose 3.1 percent to 560.7 million units. That figure adds together traditional album sales, track equivalent album units, and on-demand streaming equivalent album units from both video and audio streams. One track equivalent album unit is equal to 10 tracks sold. One streaming equivalent album unit is equal to 1,500 on-demand streams.
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