Digital Device Listening Crosses the 50% Threshold During COVID-19 Disruptions

For the first time since Edison Research’s Share of Ear study began tracking the growth of audio consumption in 2014, the total daily share of time spent listening on digital devices by those age 13+ in the U.S. has surpassed the share of time spent listening on traditional, more linear devices.

Before the COVID-19 disruptions, 55% of the daily total share of time spent listening by those in the U.S. age 13 and older was done on traditional, more linear devices, and 45% was done on digital devices. During Q2 2020, 53% of the daily total share of time spent listening was on digital devices.

Read more from Edison Research.