Consumer Interest in Paid Livestreams Surging, According to New Data

COVID-related restrictions, limiting in-person gatherings that once drove the touring industry. And while artists have been diversifying their methods of direct-to-fan engagement, fans are now responding with increased interest, opening their wallets as their favorite artists continue to open their homes.

In addition to socially distanced concerts and drive-in events, livestreams exploded in popularity, hitting a high of 3,173 new events added to Bandsintown the week of April 29. The total number of livestream listings on recently surpassed the 50,000 mark, currently averaging 1,250-1,500 new events each week.

Click here to read more from Billboard.