From Board Games to Toothbrushes, Five Holiday Hits You’d Never Expect

What was hot during Holiday 2016? It’s a question brands and retailers all want to answer as they reflect on the holiday’s successes and misses in preparation for Holiday 2017. Our research team was particularly interested in understanding which products sold substantially faster during Holiday 2016 compared to Holiday 2015. So we took a look at our Store-Level Enabled data for the six-week period from Black Friday through the end of 2016 compared to the same period in 2015. We focused on velocity per item as our main metric, while also taking into consideration volume, dollar growth, and changes in distribution and assortment. Read on to find out which products sold fastest in Holiday 2016. Read more here.