Black Friday: Still the Superhero of the Shopper’s Year?

From humble beginnings some 50 years ago, Black Friday has now become a global retail phenomenon. From Spain to Senegal and from Israel to Iceland, shoppers around the globe now enjoy the November bargain-fest. In 2018, sales on the day around the world were on average 6.6 times greater than a regular Friday. They were highest in Pakistan, where shoppers spent more than 115 times as much as a regular Friday, followed by Hungary (97 times) and Italy (45 times). By comparison, US shoppers spent 21 times their typical Friday spend and British shoppers 15 times as much.

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