Audio Advertising: The New Critical Interface To Reach Premium Consumers
Music subscribers are some of the most influential consumer segments that advertisers may wish to reach. This group – perhaps unsurprisingly – spend the most time with audio-based content of all consumers. This is true across all of the following audio only behaviors: using voice control (24% do so compared with a 9% consumer average); listening to podcasts (27% do so, compared with a 10% consumer average); and listening to music in a car (69% compared with a 55% consumer average).
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