90% Of Consumers In Spotify’s Home Market Stream Music, But Only 43% Pay For It

A new streaming music survey in the Nordic countries offers a look at what may be the best that Spotify and the music industry can hope for when it comes to paid versus free streaming. Since streaming music was all but invented there, the Nordic countries of Norway, Finland, Denmark and Spotify’s home country of Sweden, are considered to be streaming’s most mature market.

“The recent explosion in digital music consumption is a very positive thing: it testifies to how the legal and well-functioning streaming services are easily available and accessible and have become part of everyday life. However, the number of people who use free services are, sadly, significant, says Anders Lassen, CEO of KODA.

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