People just don’t buy albums like they used to. In fact, so few music lovers opt to purchase a new release these days, some artists and bands just getting started opt not to have anything physical made at all whenever they have a new full-length to share. Sure, the focus has shifted to digital-only, with streaming taking over the music industry in the past few years, but to ignore physical formats entirely is to miss a golden opportunity to make some extra cash from your most ardent followers.
While people no longer need to buy your latest album to hear it, with the right marketing, you may be able to convince your fans that they really want to purchase your music. Physical has gone from a necessity to a luxury, but there are still plenty of people willing to pay for something unique and treasured… but what does that look like these days?
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