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4 Millennial Shopping Trends Your Business Needs To Keep Up With

Millennials already spend about $600 billion annually on retail and as they grow older, with more of the generation entering the workforce, their collective buying power will only increase. In order to lure millennial spending, businesses need to understand how this group shops. While millennials still prefer a brick-and-mortar retail experience over online shopping, this is likely to change in the future.