39% of US Broadband Households Own a Streaming Media Player

Parks Associates announced new research this week showing 39 percent of US broadband households own a streaming media player, a mere one percent increase over 2018, indicating ownership has flattened, although purchase intentions are higher for 2019 compared to previous years. 360 Deep Dive: Adoption and Use of Connected Video Devices notes connected video device manufacturers may need to shift focus from hardware sales to service and advertising revenue, as ownership reaches saturation.

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