27% of U.S. Broadband Households Own At Least One Smart Speaker

Parks Associates’ new report “Global Connected Living Outlook: Expanding IoT Momentum” reports 27% of U.S. broadband households reported owning at least one smart speaker. “Smart speakers with personal assistants represent the early stages of innovations that use AI elements to expand the user experience,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. “They have proven very successful and are part of the evolution in the connected home from a collection of standalone devices to a unified experience with personalized and coordinated scenes.”

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