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2019 MTV Video Music Awards Generate 74% Sales Boost for Songs Performed at the Show
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Songs performed on the 2019 MTV Video Music Awards, held on August 26, generally saw gains in both digital downloads and streams, including a 74% boost in sales for the tracking week of August 23-29, according to Nielsen Music.
The songs performed on the show — not including newly released tracks (or, in the case of Lizzo’s “Truth Hurts,” remixes), pre-show performances or those impacted by iTunes’ “complete my album” interactions — sold a total of 93,000 downloads for the week in the U.S. Additionally, they earned 99.6 million on-demand streams, a leap of 17%.
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