With the meteoric rise in popularity of the podcast format, a number of questions have arisen in the music business: How new podcasters can break through the ever-growing noise? And what portion of the monetary pie can our industry tap into? This year’s Podcasting Summit will bring together music industry, tech, legal and licensing experts to discuss how artists can use the format to promote upcoming projects, how the industry can work with podcasters to ensure proper song licensing and payments for rightsholders, how DSPs and smart tech can improve discovery to help users find their next favorite show, and more!
Click here to read profiles on all of our event speakers!
2 – 2:05 PM
Music Biz Welcome & Sponsor Thank You
2:05 – 2:15 PM
Driving Tune-in with Advanced Podcast Search and Discovery
According to Nielsen Scarborough, the audience for podcasting has grown an average of 20% over the last six years with potential to double by 2023. It’s undeniable that podcasts are undergoing a content explosion. As a result, streaming music platforms, CE companies, MVPDs and automakers are looking to differentiate their offerings, drive engagement with existing listeners and attract new ones. Taking a page from premium audio and video services, they must apply machine learning, standardized metadata and unique IDs to deliver the powerful navigation, search and discovery features that users have come to expect from other streaming entertainment providers.
Join leading music and video entertainment data provider Gracenote as they tackle the world of podcasts. Take a deep dive into its new Gracenote Audio On Demand product that will help podcast services create highly personalized listening experiences, deliver recommendations based on similar audio content and tips for how podcast services can level up.
2:15 – 2:45 PM
Keynote Conversation: Embracing Podcasts in New All-Encompassing Audio Platforms
With the rapid growth in podcast consumption in the past decade, it has become clear that the future growth of audio streaming platforms will rely on offering users all the audio content they love — music and podcasts alike — in one complete package. In this keynote conversation, audio streaming pioneers will discuss with Music Biz President Portia Sabin the transition to incorporating new forms of audio content into previously music-only services, and how taking these steps stand to benefit both consumers and content creators alike.
2:45 – 3:25 PM
Managing the Content Explosion: Podcasts
Podcasts continue to gain popularity with audiences around the world. Current estimates project that there will be a 97% increase in listeners by 2022. In the U.S. alone, there are more than 900,000 podcast shows with more than 35 million episodes. With the low cost of entry, we can expect that number to rapidly grow in the coming years. The primary challenge for podcasts listeners is the ability to easily navigate all the audio on demand content across different platforms and services. What can major audio services and smart device manufacturers do to improve podcast search and discovery? How will data-driven recommendations help drive deeper engagement for this booming entertainment format? Join this panel of industry experts as they explore the future of podcasting, how fans are discovering new content and how metadata and technology play a key role in connecting podcasts to listeners around the world.
3:30 – 4:20 PM
Podsafe? – How to Properly License Music for Podcasts
Podcasting is one of the fastest growing segments of the entertainment industry. Just this year, the number of Americans who had listened to at least one podcast jumped by 20 million, and an additional 14 million said they listen weekly, huge numbers for a relatively new medium. As with all entertainment verticals, music plays a big part in the podcast market, opening up new opportunities for sync licensing but also creating new problems. Since the field is still nascent, there is no consensus around fair rates for podcast music licensing, blanket licenses are not available since usage is considered a sync rather than a performance, and few legal decisions exist to guide podcast hosts on what is and is not a fair use. In this panel, attendees will learn about the current state of podcast music licensing, get advice on how they can stay legal, and participate in the discussion of how to improve the process going forward.
4:20 – 5 PM
How to Launch a Successful Podcast – A to Z Advice
The teams behind Robert Earl Keen’s Americana Podcast, and the American Songwriter Podcast Network will provide practical advice on the nuts and bolts of producing, launching and promoting a successful podcast. Topics will include recommendations on the best equipment, distribution platforms, launch strategies, and promotion of podcasts as well as advice on goals for podcasts and how businesses, outlets, and artists can use the medium creatively to support new projects, tours, and products.