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Social & Digital Marketing Manager, Amazon Music Japan – Amazon Music

Company Website:
Location: Tokyo, JP
Position Type: Management
Employment Type: Full-Time

Job Description

Imagine being a part of an agile team where your ideas have the potential to reach millions. Envision being able to leverage the resources of a Fortune-500 company within the atmosphere of a start-up. Welcome to Amazon Music, where ideas are born and come to life as Amazon Music Unlimited, Prime Music and so much more.

Our team wants to help our customers discover up-and-coming artists, while also having access to their favorite established musicians. We focus on building a personalized, curated, and seamless music experience across our music apps, web player and all Alexa-enabled devices, including Amazon Echo products. Amazon Music offerings are available in countries around the world, and our applications support our mission of delivering music to customers in new and exciting ways that enhance their daily lives.

We’re looking for an experienced Social & Digital Marketing Manager for the Amazon Music team in Japan. The Social and Digital Activation Manager will execute organic social campaigns that increase awareness, engage and build trust with customers. You will also be the single point of contact for digital marketing optimization in Japan which includes local support for digital marketing programs run by Central Marketing team. You will work across internal teams including Marketing, Editorial, Programming, Label Relations, Creative, Events, PR, as well as form and manage external social strategy and creative agencies. You will own all social content decisions for the properties you own, driving both long-term strategy, pre-planned campaigns and global social calendars. You will work with key social media and digital platforms such as Facebook, Instagram, Twitter, YouTube, as well as seek out emerging platforms that can help us grow our customer base and brand.

The ideal candidate will be comfortable making data driven decisions, recommending and implementing strategies that achieve measurable results, driving towards marketing team goals. This role will include interaction with local partner and global teams and require a strong ability to communicate effectively with various business and product teams.
The ideal candidate will not shy away from rolling up their sleeves and doing work that ranges from tactical scheduling to defining the overall high level strategy for our unique relationship with the rest of the Amazon family. Success in this role requires excellent customer instincts, understanding how to streamline and work within Amazon Music’s voice, the ability to define strategy from scratch and set customer-centric campaign goals, excellent project management skills, an aptitude for developing insights-driven global strategies, a deep and current knowledge of each platform’s unique offerings and influencers, a keen eye for compelling and innovative content, and a passion for continuous improvement. You will need to possess an entrepreneurial ability to try new and different things with minimal direction.

Responsibilities include

  •  Execute the day to day and campaign initiatives for brand social across platforms to drive follower growth and engagement
  •  Strategically and efficiently create highly topical trending content to increase brand relevance, foster social conversation and leverage to build vibrant communities
  •  Work closely and collaboratively across Amazon Music local and global teams to champion social-first ideas and execute integrated activations, events and strategies
  •  Manage agencies and oversee campaign planning and management, including Paid campaign.
  •  Collaborate with social platforms to identify new opportunities and develop innovative activations and partnerships with Social teams across Amazon
  •  Develop and own goals and performance metrics for local brand social handles; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
  •  Continuously ideate and innovate within the social space
  • § Play as the single point of contact for digital marketing optimization in Japan, to help support effective execution of all activities in the digital space, which would also require coordination with Central Marketing

Desired Skills & Experience

· 5+ years of marketing experience
· Experience using data and metrics to measure impact and determine improvements
· Bachelor’s degree or equivalent experience
· 3+ years of experience in digital and social media marketing
· Experience generating and executing large-scale social media campaigns across platforms with a track record of growing audiences and delivering on engagement metrics
· Experience collaborating with internal stakeholders and external agencies/partners/talent
· Excellent Japanese and English communication skills (verbal and written)

Preferred Qualifications

· Experience launching and/or directly managing social accounts with global counterpart
· Track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or company
· Creative thinker with a passion for developing and delivering big ideas for our customers
· Track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or company
· Advanced decision-making skills with proven ability to drive direction and alignment with large cross-functional teams
· Proven ability to influence and communicate effectively
· Extreme attention to detail with relentlessly high standards
· Innate willingness to roll up your sleeves