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Manager, Video Strategy – Ingrooves

Company Website:
Location: EU, Flexible
Position Type: Management
Employment Type: Full-Time

Job Description

Ingrooves Music Group, a leader in the independent music distribution and marketing industry, provides independent labels, established artists and other content owners with the most transparent and scalable distribution tools including analytics, rights management services, and thoughtful marketing solutions to maximize sales in today’s dynamic global marketplace. The position of Manager, Video Strategy is responsible for helping manage our company’s relationship with YouTube for Europe and selected additional markets.
The ideal candidate thrives on investigating details and never tires of problem-solving.  They love and have extensive knowledge of YouTube.  They have extraordinary patience and the willingness to educate people on the nuances of YouTube monetization, optimization and strategy.  They are comfortable and knowledgeable discussing music as well as analytics, and their overall goal will be to maximize all promotional and operational revenue for our label partners.

Be Strategic

  • Develop and implement plans for key labels and projects to increase revenue from catalogue

Be Knowledgeable

  • Help manage Ingrooves YouTube Partner Network claiming process and optimization, with the goal of maximizing all revenue opportunities

Be Analytical

  • Analyze data to aid insights and identify potential for growth

Be Collaborative

  • Work cross-departmentally and with label partners to handle and resolve ownership conflicts, reference overlaps, transfer requests, disputes and other rights issues
  • Manage Ingrooves’ label relationships as they pertain to overall YouTube video strategy, acting as main point of contact for content strategy and optimization, alongside Label Development Manager and/or Country Manager
  • Manage and grow relationships with YouTube marketing, editorial, operations and management contacts
  • Educate internal and external partners on most current best practices, case studies and partner network information
  • Work alongside YouTube Music account managers across assigned territories on label relations, operational issues and promotional opportunities
  • Present video strategy basics to prospective labels and partners

Desired Skills & Experience

  • YouTube Music Certification, and at least 2 of the 3 YouTube Certifications (Channel Growth, Content Ownership or Asset Monetization)
  • Patience
  • Collaborative, resourceful, positive and organized
  • Exceptional communication skills including public speaking, writing and presentation skills
  • Understanding of digital entertainment marketplace, industry trends, competitive landscape, differences among markets
  • Experience sourcing, interpreting and presenting industry insights and analytics in the sales process
  • A passion for all kinds of music, and passion for discovering what moves people to listen


  • Languages: English (fluent). Other European or Asian languages


  • Group Personal Pension Scheme (between 3% and 9%)
  • Private Medical Insurance
  • 25 paid days of annual leave
  • Interest Free Season Ticket Loan
  • Holiday Purchase scheme
  • Dental and Travel Insurance options
  • Cycle to Work Scheme
  • Salary Sacrifice Cars
  • Subsidised Gym Membership
  • Employee Discounts (Reward Gateway)