The Orchard

Business Genre: Content

Business Description: The Orchard was among the first to integrate digital and physical distribution, acknowledging the importance of selling and marketing across all formats and superior supply chain management. Whether it’s a full length at HMV, an EP on Spotify, a track in a UGC video on YouTube or a ringtone through Telefonica, The Orchard supplies hundreds of outlets around the world through its wholly owned and operated physical and digital distribution supply chain and asset management system, fondly called V.E.C.T.O.R. (Very Efficient Conduit To Our Retailers). Labels, artists and filmmakers get access to V.E.C.T.O.R. through The Orchard Workstation, a transparent, user-friendly platform that offers robust content management, marketing and financial tools while the client retains complete control of his/her business. Within The Orchard Workstation lies the Marketplace: a handpicked selection of discounted sales, marketing and business apps, all seamlessly integrated through The Orchard's API with assets that clients have already uploaded, powering third-party apps within a single platform. The Orchard's API offers MP3 and wav files, metadata and artwork for millions of tracks, as well as tour dates, artist photos and profile information. It's a closed API that serves to power the Marketplace, which clients opt-in to. As the premier end-to-end digital and physical solution, The Orchard built its ecosystem to amplify its clients' reach, which is extended by The Orchard API and Marketplace.

Phone: (212) 201-9280

Website: http://www.theorchard.com