Sounds Like Teen Spirit

In the tech world, the pace of change is as quick as a keystroke. Just look at the changes over the past six years. The smartphone has transitioned from being a “nice-to-have” to a “can’t-live-without it” device.  Digital media is now mainstream and smart devices are steadily creeping into our homes. If you’re an 18-to-24 year-old Generation Z or younger Millennial consumer now, this evolution happened during your teenage years. So how has adulthood changed the way this group listens to the radio—the medium with the biggest national reach?

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