Sounds Like Teen Spirit
In the tech world, the pace of change is as quick as a keystroke. Just look at the changes over the past six years. The smartphone has transitioned from being a “nice-to-have” to a “can’t-live-without it” device. Digital media is now mainstream and smart devices are steadily creeping into our homes. If you’re an 18-to-24 year-old Generation Z or younger Millennial consumer now, this evolution happened during your teenage years. So how has adulthood changed the way this group listens to the radio—the medium with the biggest national reach?
Click here to read more.