Music Biz Member Apple Partners With LinkFire For Podcast Data Analytics

Apple Podcasts has partnered with marketing platform, LinkFire to expand the platform’s analytics capabilities for podcasters with a new creator tool integration set to launch later this year. The new update will include a Subscription Analytics dashboard for creators to monitor their audience engagement, as well as detailed metrics on subscription-related activities including how many listeners initiated free trials, the percentage that converted to paid subscriptions, the types of subscription plans they have, and geographical distribution. Apple’s Subscription Analytics will be accessible through both Apple Podcasts Connect and LinkFire’s dashboard. 

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