Going Gaga on the Gridiron

In just a few short days, the Atlanta Falcons and the New England Patriots will go head to head in the biggest U.S. sporting event of the year: Super Bowl LI. Year after year, the Super Bowl is the most-watched broadcast on U.S. television—and not just because of the action on the gridiron. Not only do people tune in for the ads, but the event is also drawing increasing audiences for the halftime performance, effectively making the halftime musical performance the biggest concert of the year. See more here.