Whether you are promoting an artist, creating increased brand awareness, or seeking to educate consumers on legal and safe ways of consuming music, Music Biz has a number of promotional opportunities that may help you do just that.
Music Biz offers a select number of advertising opportunities micro-targeted to those you most need to reach, maximizing impact and minimizing spend.
The Music Biz website is a great B2B tool for promoting new products or services. Ad space is sold in time blocks at very competitive industry pricing. Contact Nicole Hennessey at firstname.lastname@example.org or 856.313.5532 to explore this opportunity.
The Program Book & Restaurant Guide is distributed to every attendee at our flagship annual event during event registration. The book is a prime vehicle to generate awareness for your company and products as well as to congratulate industry excellence. It is a year-round attendee reference and keepsake. Contact Nicole Hennessey at email@example.com or 856.313.5532 for the latest rate sheet and advertising deadlines.
As we work to build the future of music commerce, Music Biz, together with other industry groups, have created a variety of campaigns not only to inform consumers of exciting, legal, and safe ways of consuming music but also to promote artist releases and music gifting. Read more below to find out how you can participate in the campaigns.
Record Store Day was conceived in 2007 at a gathering of independent record store owners and employees as a way to celebrate and spread the word about the unique culture surrounding nearly 1,400 independently owned record stores in the United States and thousands of similar stores internationally.
This is a day for the people who make up the world of the record store — the staff, the customers, and the artists—to come together and celebrate the unique culture of a record store and the special role these independently owned stores play in their communities. Special vinyl and CD releases and various promotional products are made exclusively for the day and hundreds of artists in the United States and in various countries across the globe make special appearances and performances. Festivities include performances, cook-outs, body painting, meet-and-greets with artists, parades, DJs spinning records, and on and on. Record Store Day is now celebrated the third Saturday every April.
Music Biz has been a proud supporter of Record Store Day since its inception.
For more information on how to participate, visit recordstoreday.com.
The Give the Gift of Music campaign originated some 30 years ago to communicate the simple yet effective message to consumers that music is a particular means of personal expression, thoughtfulness, and consideration when given as a gift to a friend or a loved one. In March 2010, the music-gifting promotional program got a fresh look with a new logo and a branded website that features music-gifting memory videos from over 70 artists as well as written memories from hundreds of music fans and cool gifting ideas for your favorite music fans. To discuss including your artists in this campaign, contact Nick Maiale at firstname.lastname@example.org or 267.240.4481.
With so many great releases and deluxe offerings coming into the marketplace that will make great gifts, we encourage you to use the “Give the Gift of Music” branding on your websites and in your advertising and other promotional and social media initiatives this holiday season. Spread the word to colleagues in the creative community as well to let artists and managers know they should use the messaging on their websites.
Click here to download the logo for use in your campaigns.
Contact Nicole Hennessey with any questions or to submit photographs of how you used the logo. We’d love to share with the industry how the campaign is benefiting companies across the country.
Music Matters is a comprehensive one-stop educational guide for fans looking for information about digital music services and other online retail outlets where they can find their favorite music.
Whymusicmatters.com provides fans with a helpful “grid” to learn about 50+ online music outlets available in the United States. This includes services such as MP3 download stores, audio and video streaming services, various mobile phone offerings, digital radio outlets, services that sell physical CDs and LPs online, and more. On whymusicmatters.com, fans can learn how these different options work and discover which is the best fit for their music listening habits, with the ability to click through to the sites themselves for quick and easy access.
The typical record retailer knows that there is no such thing as a “typical” consumer. Most record stores stock thousands of titles in an effort to satisfy as many different kinds of musical tastes as they can — including recordings with explicit lyrics. Just as musical tastes vary, so do parenting styles, cultural norms, community standards, and business practices when it comes to the subject of explicit lyrics and children.
The Music Business Association has always sought to be supportive of:
Informing consumers about explicit content serves as the best defense against government regulation and censorship. Music Biz partners with the RIAA to provide retailers and wholesalers with language, both in English and Spanish, explaining the Parental Advisory as well as the Parental Advisory Logo to be used by retailers and wholesalers on store signage, websites, etc.