Research

Music Biz collects and commissions in-depth research reports from our members, the media and the industry at large. Our research services also include a daily email feed that compiles industry-wide studies, consumer behavior analysis, and trend analysis —  click here to sign up for our Daily Email Feed.

Note: Music Biz members are free to access all past industry research posted on our website. Non-members who request access to research items will be contacted by a Music Biz team member with more information about the Association.

August 15, 2005 – NPD Music: Hitting The Mark – Spotlight on Consumers

“Music buyers aren’t lost, we just have to look harder,” reported Russ Crupnick, President of NPD Music. Technology is changing consumer behavior and that change is clearly challenging physical retail; however, physical retailers have a unique opportunity to take advantage of this change. This report analyzes how consumer behavior changed in the past year, and what motivates consumers to buy more.

August 24, 2004 – Consumer Insights: from Home Front To Store Front

The music consumer is aging and we have entered the Generation i (Pod). There is an ongoing and fundamental shift in shopping preferences that puts traditional music and entertainment retailers at risk. In this report The NPD Group urges that retailers must reclaim their share of the music market by being outstanding at the basics and taking advantage of co-branding and co-marketing opportunities.

August 24, 2004 – What’s Ahead For The Entertainment Industry: An Analyst’s Perspective (PriceWaterhouseCoopers)

The entertainment and media industry is on an upswing following three years of sluggish growth caused by economic weakness and terrorism. Projections show that global industry revenues will increase from $1.2 trillion in 2003 to $1.7 trillion in 2008, propelled by an improved economy, new distribution channels and the next generation of technologies. Broadband Internet will stimulate the market for digital distribution and the U.S. digital music market will total $2.2 billion by 2008, constituting 16% in total U.S. music sales.

April 24, 2004 – Looking Back, Looking Forward

Authored by Russ Crupnick and Isaac Josephson of The NPD Group, this report takes a look back at the fundamental shift in channel share that took place in 2003, with CD/Record Stores losing all age groups to Electronics, Discount/Mass Merchandising and Online. It also looks forward into 2004 at the promise of growth in the online channel.

November 5, 2003 – Getting Closer to the Truth

In an ethnographic research study sponsored jointly by NARM and RIAA, The Sterling Group has delved deep into understanding consumer satisfaction and its implications to the music industry. This comprehensive study, titled “Getting Closer to the Truth,” aims to answer two questions plaguing the music industry today: 1) Why aren’t consumers buying as much pre-recorded music as they once did?
2) What can be done to get them to buy more in the future? Six researchers from The Sterling Group entered the lives and minds of over 200 music consumers to answer these questions. They conducted interviews with consumers of all ages, ethnicities, incomes, and music tastes and in a variety of locations airports, bars, concerts, record stores, malls, and in consumers’ homes. Together these interviews have produced a multitude of insights into consumer attitudes about music today, and more than 30 direct-from-the-consumer recommendations that may help transform the music-purchasing process into a more valued experience.

November 3, 2003 – Putting Facts to Issues

The report discusses how declining music sales have been affected by file-sharing, the economy, changing buyer demographics, the retail landscape, and pricing.

June 3, 2003 – The Music Consumer: Basic Profiles

The purpose of this research is to factually define the music buyer by giving you essential demographic profiles and trend data. While the primary focus is on physical purchases, the report does contain supplemental information on the digital environment