Research

Music Biz collects and commissions in-depth research reports from our members, the media and the industry at large. Our research services also include a daily email feed that compiles industry-wide studies, consumer behavior analysis, and trend analysis —  click here to sign up for our Daily Email Feed.

Note: Music Biz members are free to access all past industry research posted on our website. Non-members who request access to research items will be contacted by a Music Biz team member with more information about the Association.

November 10, 2011 – Consumer Discovery And Purchasing Behaviors

NARM and The NPD Group released findings of a joint study that examined the ways consumers discover new music. (For the press release, click here.) The report indicates that while music discovery is still vital to the industry, it applies differently to various consumer groups, and it has changed significantly since the organizations last studied the topic in 2007, as television and social media and other digital services have emerged as major influencers.

July 19, 2009 – Report Of Findings From The NARM College-Aged Consumer Panel

As part of the recent NARM conference in San Diego, CA (June 7-10, 2009), Colen Research & Consulting conducted a live panel discussion among college-aged music consumers. This serves as a report of the key findings from the panel. The two-part objective of the panel was to: A) Better understand how college-aged consumers are currently discovering, managing and listening to music; B) Obtain feedback on various new business models – both physical and digital.

June 8, 2009 – Nielsen: Measuring Music Consumption

Presented as part of the recent NARM conference in San Diego, CA (June 7-10, 2009) by Chris Muratore, Nielsen SoundScan.

June 8, 2009 – Cyber Census 2009: A Coast-to-Coast Study of American Music Reality

Presented as part of the recent NARM conference in San Diego, CA (June 7-10, 2009) by Maren Elwood & Rebecca Roth, On-Site Research Associates.

May 4, 2009 – NARM And RIAA Release Sustainable Packaging Report

NARM and RIAA are pleased to announce the completion and release of a comprehensive music industry-sponsored study of “Green” alternatives to current CD packaging. The 66-page report, “Comparing Packaging Options for Compact Discs – An Environmental and Toxicological Assessment,” is the product of extensive discussions among the members of the Associations’ joint Sustainable Packaging Working Group (SPWG) comprised of representatives of the record labels, music retailers and vendors to the industry. The SPWG sought to identify viable alternatives to current resin-based (plastic) and paperboard CD packaging that will decrease use of fossil fuels and require less energy consumption overall, yield a reduction in carbon dioxide emissions throughout the product life cycle, promote greater use of replenishable and recyclable resources, and reduce the industry’s toxicological impacts on human health and the environment.

September 5, 2007 – Boometrics: Baby Boomers & The Music Marketplace

Commissioned by NARM and co-sponsored by AARP, this report reveals: Boomers represent considerable buying power, comprising 76 million consumers, 70% of whom buy music, mostly in the form of CDs; Digital music is growing in importance to this segment; Baby Bomers now account for a third of all CD sales; and there is $700M in potential incremental revenue among Boomer music buyers.

August 9, 2006 – Value-Added Physical Product Concepts

Conducted by The NPD Group, this is a test of six product concepts to gauge consumer reaction and willingness to purchase. Concepts included the CD with Store Coupon, CD With Exclusive DVD Content, DVD Album, CD With Retail Link, CD With Fan Club Membership, and Vinyl Album.

May 25, 2006 – Digital Landscape

Authored by The NPD Group, the key point from this report include: Digital acquisition of music is growing; Death of physical is greatly exaggerated; and In-store options present an opportunity to drive revenue.

May 25, 2006 – Consumers & Music Discovery

This reported, authored by The NPD Group, includes a more detailed analysis of the three key messages in the report:
 1) “Digital” has created new opportunities for discovery and commerce, but it may have a dark side; 2) Consumer rejection of the CD is not the cause of the current accelerated sales decline; and 
3) Creating additional ROI within the physical retail store.

March 8, 2006 – Consumer Profiles & Retail Experience

Authored by The NPD Group, this report highlights important music trends, illustrates today’s music buyer and examines when, where and how much they shop. The key takeaway from NPD’s point of view was that we can economically build demand for physical product, increase shopping and improve customer value.