Check back often as more program and speaker details are confirmed!
TUESDAY, MAY 4
2 – 2:40 PM ET
Keynote: Bob Roback, CEO, Ingrooves Music Group
Bob Roback joined Ingrooves Music Group in 2015 and was instrumental in guiding the company’s sale to Universal Music Group In 2019. Since joining the company, Roback and his team have focused on building the next generation of distribution and marketing technology innovations to empower artists and labels to build long term fan bases. The company was awarded a U.S. patent in 2020 for its proprietary method of leveraging artificial intelligence (AI) to detect significant shifts in audience engagement and identify high-value streaming audiences. This keynote discussion will focus the above, as well as the enormous amount of data coming in and what the challenges are to analyze that data to guide actionable marketing decisions.
- Bob Roback, CEO, Ingrooves Music Group
- Portia Sabin, President, Music Business Association (Music Biz)
2:45 – 3:35 PM ET
Taking Local Artists to Global Stages
One of the remarkable results of the streaming revolution is the reduction in the importance of borders in artist development. This means a singer from South Africa can be popular in Germany, or a new U.S. rapper can blow up in the Ukraine. This panel will take a look at how the industry is successfully fostering this kind of border jumping, cross-cultural exchange. By looking for the signals of success in local markets, how can we take those artists to global stages?
- Jem Aswad, Deputy Music Editor, Variety
- J1, Director of Hip Hop, Pandora
- Jae Brown, VP of A&R, Rostrum Records
- Kelli Fannon, CEO, TheSoundClub
- Greg Carr, GM, Dirty Hit Records
- Daniel “Tive” Tivemark, Country Manager – Sweden, Ingrooves
3:40 – 4:30 PM ET
How Data Can Launch New Markets for Artists and Labels: A Case Study on Boy Pablo
With streaming accelerating globalization of culture, one thing is abundantly clear – musical borders between countries are more porous than ever. And for labels that keep a keen eye on data, a streaming anomaly far away from a band’s home turf has the potential to turn into an opportunity to break into a new market. That’s why a label’s proficiency at analyzing data and quickly reacting to it is one of the most important ingredients to developing new artists in the modern music business.
This panel will look at the extraordinary journey of Boy Pablo, a band that has roots in Chile and Norway and has had extraordinary success in, of all places, Indonesia. We’ll hear from the band’s label and distributor about how a streaming uptick in Indonesia, followed by some focused artist development, led to breaking open an important new market for this indie band.
- Lloyd Hummel – EVP, Global Commercial Strategy, Ingrooves
- Kristine Bjornstad, Co-Owner, Managing Director, 777 Records
- Tim Dunham, Co-Owner, 777 Records
- Liza Fuady, Territory Manager, Southeast Asia, Ingrooves