WE ARE THE MEMBERSHIP ORGANIZATION FOR THE ENTIRE MUSIC BUSINESS.
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There’s a reason there’s so much chatter from Hollywood about Twitter: it sells tickets. According to a new study by Nielsen, 87% of Twitter users said their most recent decision to see a film in the theater was influenced by tweets. Read how this research is pushing film marketers to shift their timing and approach to the social medium. MORE >>
In this study, consumers are broken down into digital natives and digital immigrants primarily in regard to how they consume music. Digital natives are those who have only ever known constant connectivity and content availability, while digital immigrants still "bear the baggage of their analogue era past." Characteristics of these music consumers gives insight to the future of digital music. MORE >>
La Cupula Music, a Barcelona-based technology and software company, provides labels, musicians, and other rights holders a platform to sell and promote their music through digital retailers. Learn more about our new member company and the services they offer here! MORE >>
ClickZ Marketing News released an article today featuring Music Biz's very own Bill Wilson on the topic of utilizing digital entertainment in the music industry to drive content engagement. Read more here! MORE >>