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A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their clients' primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital video). MORE >>
The report provides an in-depth analysis of the medium that is currently driving the majority of digital behavior in the U.S. As mobile apps continue to play a more significant role in digital, it’s more important than ever before to gain a complete understanding of these audiences. In the report, they let the numbers and charts do most of the talking, as the story of today’s app landscape is told through the visualization of comScore’s mobile data. MORE >>
Wiz Khalifa and Taylor Swift were the big stories on the Billboard charts this week, with Khalifa scoring his first #1 album after selling 90,000 copies of Blacc Hollywood and Swift tearing up the Digital Songs chart with her new single “Shake It Off.” The track sold 544,000 downloads ... Read more here! MORE >>
Music Biz's VP of Digital Strategy & Biz Dev, Bill Wilson, will be speaking on the CTIA MobileTalks Innovation Stage from 12:30 -1PM on September 9th in Las Vegas. He will be joined by vets of the industry from Samsung and Clear Channel to discuss "What's Next for Mobile Music." Read here for more information on the event! MORE >>