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VEVO, YouTube and other video services consumers use to watch or listen to music videos are now the most popular resources driving new music discovery. According to MusicWatch, 40% of U.S. consumers reported that within the past three months they had heard a new artist or song that they wanted to listen to again. Among younger consumers (age 13 to 24), that number rose to 63%; and among VEVO users, the figure rose to 70%. MORE >>
Using events to drive leads isn’t a new concept for business-to-business (B2B) marketers. In a November 2014 study by Regalix, 91% of B2B marketing executives in North America reported investing in event marketing, and nearly all of this group—96%—said events were extremely or somewhat significant for accelerating lead gen or growing the sales pipeline. MORE >>
On behalf of the entire Music Biz staff, we would like to thank you for a great 2014! We are happy to have worked alongside of you and your teams to continue the conversations that will shake the music industry of tomorrow. May the joy of the holiday season be with you and your families throughout all of 2015! MORE >>
Music Biz President James Donio talks the growth of streaming, YouTube Music Key, Taylor Swift, Billboard, the future of the music business and more in Hypebot's Year-End Virtual Panel! Read more here! MORE >>