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College students today do not view online and offline as separate channels—to them, it’s all the same. Darren Ross, executive vice president of solutions at Fluent Group, a marketing agency, recently spoke with eMarketer’s Yory Wurmser about how college students shop during the back-to-school season and the best way to reach these customers no matter the channel they’re on. MORE >>
In "Back to the Future Part II," Marty McFly learned that Biff used a sports almanac to place winning bets throughout history. Betting on winners and never losing might sound as fictional as a time-traveling DeLorean, but at Nielsen’s 2015 Consumer 360 conference, Eddie Yoon, principal at the Cambridge Group, hosted a panel to discuss how big data can be the almanac that leads to big business outcomes. MORE >>
"Rock band Breaking Benjamin came roaring back to life after nearly six years and a variety of lineup changes, landing at #1 and scoring their best sales week ever with the new album, Dark Before Dawn. The record moved 141,000 album equivalent units to best their own personal record." Read more here! MORE >>
"Veteran singer/songwriter James Taylor waited 45 years for a #1 album, but now he can add that feat to his impressive list of accomplishments thanks to his new album, Before This World, which moved 97,000 equivalent album units (including 96,000 in traditional album sales) to take the top spot." Read more here! MORE >>